The design and development of websites associated with any activity entail an approach whose stages it is advisable to define in order to establish expectations in terms of objectives to be met, execution timeframes and budget. Whether we decide to create our own website ourselves, or if we decide to entrust this work to third parties, the result will depend to a large extent on a good organization and the resources we have available, also at the level of knowledge and experience, since there are many The factors that influence the process, we explain the best way to manage it in a summarized way to achieve a satisfactory result.
In the first stage, it is important to gather information among the interested parties about the objectives, the target audience and the type of content that will host the pages that are part of the website according to the theme, as well as the necessary functionalities that they should perform For the users. Each part of this stage directly influences the following phases of the process, so we comment them by dedicating a sub-section to consider them separately.
The concept of development is associated with the elements that require it to incorporate the functionalities they need, to respond above all to the interactions of the user or visitor through the browser or server technologies. Today, websites can include many features that allow, for example, to send a form, subscribe to a newsletter or download files, to insert programmatic advertising, search content on the site or make payments. The use of the appropriate programming languages or selection of the modules or plugins necessary for its implementation, it must be a systematic and carefully carried out verification work, based in most cases on trial and error tests that are verified in this stage and in the next one.
The entire website including each of the pages that compose it and its functionalities are tested by browsing among its different sections and menus in different browsers and devices, to detect and correct possible compatibility problems. It is verified that the pages and contents comply with the current web standards, as well as some basic accessibility rules to facilitate the consultation of the pages of the site also to people with a disability. Once the particular hosting service provider or server has been chosen, the files that make up the website are uploaded to the corresponding directories start receiving requests from users through a domain name associated with the different URLs, whether the design and development work is done in a local area or directly online, it is verified that the search engines can access without problems the information of the pages for indexing.
The website focused on achieving objectives associated with the activity of a company or business must be prepared to facilitate its maintenance and make future updates. In addition, almost any online strategy is associated in most cases to attract new and recurring visitors to the publications of the website of the company or brand, so it is important to consider from the beginning how to carry out these processes to be able to incorporate other new content or renew and update existing ones.